Welcome to Lip & Legend — your home for show-stopping, long-wear lip color and care essentials

We craft bold, gentle lip color made to last. Welcome to Lip & Legend — we sell matte & glossy lipsticks, liners, balms and kits for every skin tone and style.

View Our Story 👉🏻
Find out what's our mission and goals

Why choose us — simple, powerful results

Lip & Legend makes clean, long-lasting lip color that feels comfy and looks amazing in photos and in real life.

💄
Long wear

Bold color that stays put for hours without feathering.

🌿
Clean ingredients

Made with gentle, skin-friendly ingredients and no harsh chemicals.

📸
Photo ready

Matte and glossy finishes designed to look great in selfies and videos.

🚚
Fast shipping

Quick delivery and helpful support if you need anything.

Discover Our Collection

View all

People love our products!

Rated 4.9/5 by 5,000+ Happy Customers

Maya R.
Verified Purchase
OMG this liquid matte is fire 🔥 I wore it to a concert and it did not budge. I ate, drank, kissed my friends and it stayed. Color still perfect next morning. Highly recommend for nights out. Packaging was cute and shipping was faster than expected. The balm they included saved my lips after a long day. 10/10
Ethan P.
Verified Purchase
love it!
Sophie L.
Verified Purchase
Was skeptical but this turned out gr8. The shade matches my skin and it isn't drying like other mattes. Lowkey obsessed rn. Also their customer support replied fast when i asked about shades.
Carlos M.
Verified Purchase
Great product, good price, will buy again.
Aisha K.
Verified Purchase
The liner and lipstick combo is chef's kiss 😘 lasted through a full workday and lunch. My coworker asked what brand I was wearing. Super happy with texture and color payoff.
Liam S.
Verified Purchase
super fast shipping, came in 3 days. Nice tube.
Zoe T.
Verified Purchase
I bought the holiday set and gifted one to my bestie. We both love the shades and the little pouch is cute. No weird smell, glides nicely. The gloss is not sticky which is a rare win. Will stan Lip & Legend fr.
Hannah B.
Verified Purchase
so good omg 😍
Nora V.
Verified Purchase
I have sensitive lips and this didn't irritate at all. The balm kept them soft for days. Packaging felt premium, and the mini shade guide helped me pick. Customer service helped match my tone too. Very pleased, would recommend for anyone with sensitive skin.
Jayden K.
Verified Purchase
bet — these colors slap. no cap.
Priya N.
Verified Purchase
This is my go-to lipstick now. The color is rich and lasts through coffee and meetings. I also love that they use clean ingredients. My lips felt hydrated, not dried out. Shipping was quick and the box looked cute. Will order more shades.
Olivia F.
Verified Purchase
highkey impressed. packaging, formula, shipping all 5 stars ⭐⭐⭐⭐⭐
Maxine D.
Verified Purchase
Needed a reliable long-wear lip for my wedding photos. Lip & Legend stayed flawless during vows, cake, and dancing. No touch ups needed. It felt light and looked amazing in natural light. The shade selection helped me find the perfect match. Thank you for making my day easier and more beautiful.
Ben R.
Verified Purchase
solid
Lola G.
Verified Purchase
soooo good, luv the colors 😍😍

30 DAY MONEY BACK GUARANTEE — RISK FREE

We believe you'll love Lip & Legend. If you're not happy within 30 days, return for a full refund. No fuss, fast support to make it right — your satisfaction matters to us.

Shop Now 👉🏻
Enjoy 30-Day Money Back Guarantee